Free: how today's smartest business profit..

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy…

Creative motivational skills for customers relationship

Buku ini mengupas tuntas tentang motivasi, kreatif dan ketrampilan yang dibutuhkan untuk memotivasi diri sendiri maupun tim, memecahkan masalah yang ada secara cepat dan tepat pada saat berhadapan …

Ten deadly marketing sins: signs and solutions

In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapterand offers practical, proven guidance for reversing them. Marketerswill learn how to stay market-focused and customer…

Lateral marketing: new techniques for..

Today’s marketers face a difficult challenge: how to innovate in a hypercompetitive, super-segmented marketplace. In a consumer economy saturated with homogeneous products and inhabited by custom…

Selling the invisible: a field guide to modern marketing

You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called…

Principles of marketing, 13E

Edition

-

ISBN/ISSN

978-0-13-700669-4

Collation

127p.; 28 cm.

Series Title

-

Call Number

658.8 KOT p

Service marketing: people, technology, strategy, 7E

You’ll find that this text takes a strongly managerial perspective, yet is rooted in solid academic research, complemented by memorable frameworks. Our goal is to bridge the all-too-frequent gap …

Marketing in crisis: marketing therapy-menyerang pasar dan mengambil..

Buku ini ditulis untuk para pelaku usaha agar mampu mengambil manfaat dari ancaman krisis. Sebab saat krisis datang, segala sesuatu berubah, demikian juga pasar, perilaku pembeli, daya beli, pola h…

Global marketing, 6E

Global Marketing, 6/E For undergraduate and graduate global marketing courses.The excitement, challenges, and controversies of global marketing..,

Marketing strategy and competitie positioning, 4E

This book is about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets …