Selling the invisible: a field guide to modern marketing
You can't touch, hear, or see your company's most important products... So how do you sell, develop, make them grow? That's the problem with services. This "phenomenal" book, as one reviewer called…
- Edition
- -
- ISBN/ISSN
- 0-446-52094-2
- Collation
- xx,252p.; 19 cm.
- Series Title
- -
- Call Number
- 658.8 BEC s
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Found 1 from your keywords: Author : BECKWITH, Harry
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