Why she buys: the new strategy for reaching..
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do n…
- Edition
- -
- ISBN/ISSN
- 978-0-307-45038-8
- Collation
- 322p.; 24 cm.
- Series Title
- -
- Call Number
- 658.834 BRE w
Buyology: truth and lies about why we buy
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buyin…
- Edition
- -
- ISBN/ISSN
- 978-0-385-52388-2
- Collation
- xi,240p.; 22 cm.
- Series Title
- -
- Call Number
- 658.834 LIN b
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