Building brandwidth= membangun brandwidth, c.1-2

Inti dari buku tulisan saya yang terakhir, The End of Marketing As We Know It, tidak terelakkan. Bukankah, inti itu dimaksudkan untuk pikiran yang baik dalam benak setiap orang dalam pemasaran. Ben…

Dasar dasar pemasaran, 5E

Edition

-

ISBN/ISSN

979-8081-34

Collation

xiv,449p.; 24 cm

Series Title

-

Call Number

658.8 KOT d

Menjual impian dengan cerdas: intelligent marketing, c.1-2

Edition

-

ISBN/ISSN

978-979-3681-21-4

Collation

214p.;24,5 cm.

Series Title

-

Call Number

658.8 TIR m.1-2

The call of the mall: how we shop

We may see the as American invetions, but we have fallen in love with them. Every weekend, millions of us indulge in some retail theraphy. The shopping mall is one of the most potent symbols of mod…

Selling luxury: lessons from Cartier, Lexus, the Four Seasons..

In Selling Luxury, Robin Lent and Genevieve Tour, with 30 years of combined experience, share their savoir faire. You'll also pick up tips from multimillion-dollar luxury sales professionals who wi…

Options, futures and other derivatives, 3E

This book is appropriate for graduate and advanced undergraduate elective courses ini business, economics, and financial engineering. It is also suitable for practitioners who want to acquire a wor…

Clueless in marketing communications

Clueless in Marketing Communications is the second book published in the Clueless series. The authors retain the same funky style of writing (the trademark of this series) and pedagogical format as…

Integrated marketing communications: European edition

Edition

-

ISBN/ISSN

978-0077-111-205

Collation

xviii,523p; 26cm.

Series Title

-

Call Number

658.872 OUW i

100 minds that made the market

Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher. This series offers essential insights…

Market driven management

Argues that all businesses must be responsive to the market or perish, looks at examples of companies that have successfully dealt with change, and suggests useful management principles..