Why we buy: the science of shopping, c.1-2
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and impo…
- Edition
- -
- ISBN/ISSN
- 0-684-84914-3
- Collation
- 255p.; 20 cm.
- Series Title
- -
- Call Number
- 658.834 UND w.1-2
Why she buys: the new strategy for reaching..
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do n…
- Edition
- -
- ISBN/ISSN
- 978-0-307-45038-8
- Collation
- 322p.; 24 cm.
- Series Title
- -
- Call Number
- 658.834 BRE w
Kidfluence: the marketer's understanding..
Kids today possess product knowledge and buying influence far beyond their years, and marketers must adapt to this new reality or risk forever playing catch-up with their forward-thinking competito…
- Edition
- -
- ISBN/ISSN
- 0-07-141622-6
- Collation
- xiii,192p.; 24 cm.
- Series Title
- -
- Call Number
- 658.834 SUT k
Brand child: remarkable insight into the minds of toda's..,
Brand child is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BR…
- Edition
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- ISBN/ISSN
- 0-7494-4284-0
- Collation
- 321p.; 24 cm.
- Series Title
- -
- Call Number
- 658.834 LIN b
Can't buy my love: how advertising changes the way we think..
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dr…
- Edition
- -
- ISBN/ISSN
- 0-684-86600-5
- Collation
- 366p.; 24 cm.
- Series Title
- -
- Call Number
- 658.834 KIL c
Buyology: truth and lies about why we buy
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buyin…
- Edition
- -
- ISBN/ISSN
- 978-0-385-52388-2
- Collation
- xi,240p.; 22 cm.
- Series Title
- -
- Call Number
- 658.834 LIN b
Consumer behavior, 10E
Now in its tenth edition, Consumer Behavior captures the impact of ne media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement…
- Edition
- -
- ISBN/ISSN
- 978-0-13700670-0
- Collation
- 592p.; 28 cm.
- Series Title
- -
- Call Number
- 658.834 SCH c
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