Rethinking marketing (meninjau ulang pemasarang): sustainable market-ing..
Buku ini menawarkan sebuah perspektif segar bagi para wirausahawan dan akademis dalam memahami bagaimana perusahaan-perusahaan bisnis yang sukse dikelola di asia. Ringkasan isi buku ini: 1.Memperk…
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- ISBN/ISSN
- 979-683-450-2
- Collation
- x,280p.; 24 cm.
- Series Title
- -
- Call Number
- 658.8 KOT p
Marketing to women: how to understand, reach, and increase..
Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market…
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- ISBN/ISSN
- 0-7931-5963-6
- Collation
- 253p.; 24 cm.
- Series Title
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- Call Number
- 658.804 BAR m
Marketing in Venus
Buku ini berisi butir-butir pemikiran Hermawan Kartajaya yang terangkum dalam The 18 Guiding Principles of Marketing in Venus, sebuah model yang akan membawa merek dan perusahaan Anda menuai sukses…
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- ISBN/ISSN
- 979-22-0203-x
- Collation
- 316p.; 23 cm.
- Series Title
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- Call Number
- 658.8 KAR m
IMC: the next generation
This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing …
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- ISBN/ISSN
- 0-07-141662-5
- Collation
- xxiii,408p.; 23 cm
- Series Title
- -
- Call Number
- 658.8 SCH i
The hummer and the mini: navigating the contradictions of the..
The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucra…
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- ISBN/ISSN
- 1-59184-136-4
- Collation
- xv,222p.; 23 cm.
- Series Title
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- Call Number
- 658.83 WAT h
Rollercoaster: the incredible story of the emerging markets
From the Back Cover By 1998 the emerging markets, the Wild West of global capitalism in the 1990s, had turned thoroughly sour. The Latin American "Tequila Effect" of 1994 posted an advance warning…
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- ISBN/ISSN
- -
- Collation
- 265p.; 25 cm.
- Series Title
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- Call Number
- 658.8 TUD r
From mind to market= dari pikiran ke pasar
Menemukan Kembali Rantai Penawaran Pendekatan Baru yang Radikal dari Guru Pemasaran Eceran Terkrnal Amerika..,
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- ISBN/ISSN
- 979-20-0993-0
- Collation
- xx,225p.; 23 cm.
- Series Title
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- Call Number
- 658.8 BLA f
Permission marketing
Whether it is the TV ad that breaks into our favourite programme, or the telemarketing phone call that disrupts the family dinner, traditional adversiting is based on the hope snatching our attenti…
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- ISBN/ISSN
- 0-7432-2142-7
- Collation
- 255p.; 22 cm.
- Series Title
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- Call Number
- 658.8 GOD p
Up againts the wall-marts: how your business can prosper in the shadow..
This book coaches you each step of the way. You'll find inside a potent arsenal of strategies, tips and advice to combat cut-throat pricing, regain customer focus, identify and seize profitable nic…
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- ISBN/ISSN
- 0-8144-7916-2
- Collation
- 258p.; 23 cm.
- Series Title
- -
- Call Number
- 658.8 TAY u
The new rules of marketing & PR: how to use social media..
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online vid…
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- ISBN/ISSN
- 978-1-118-02698-4
- Collation
- 366p.; 23 cm.
- Series Title
- -
- Call Number
- 658.872 SCO n
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