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And now a few words from me: advertising's leading critic lays..

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As the advertising industry's Dave Barry, Garfield has written the influential ad criticism column "AdReview" for Ad Age for 17 years and is cohost of NPR's On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. "Most advertising is unnecessarily terrible," he writes, proceeding to enumerate the reasons why: a misguided emphasis on rule breaking and originality; misuse of sex, celebrities, humor, special effects and profundity; lack of contact with consumers; and sheer bad taste and immorality..,

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Availability

200700542

659 GAR a

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

659 GAR a

Publisher

New York : Mc Graw Hill., 2003

Collation

xix,204p.; 23 cm.

Language

English

ISBN/ISSN

0-07-144122-0

Classification

659

Content Type

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Media Type

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Carrier Type

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Edition

-

Subject(s)

ADVERTISING

Specific Detail Info

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Statement of Responsibility

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Other version/related

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