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Why the entertaiment & advertising industries must..

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Madison & Vine reveals how new technology is disrupting traditional business models, giving the consumer more control over the product. Donaton explains how these industries will need to overcome distrust, divergent agendas, and creative conflicts to form mutually beneficial alliances--or face the threat of extinction.

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Availability

200600514

659.14 DON w

Z. HANDIMAN

Available

Detail Information

Series Title

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Call Number

659.14 DON w

Publisher

New York : McGraw-Hill., 2004

Collation

202p.; 22 cm

Language

English

ISBN/ISSN

0-07-143684-7

Classification

659.14

Content Type

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Media Type

-

Carrier Type

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Edition

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Subject(s)

ADVERTISING IN BROADCAST

Specific Detail Info

n

Statement of Responsibility

-

Other version/related

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