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The Murdoch mission: the digital transformation..
Wendy Rohm provides an up–close look at how Murdoch′s youngest son, James Murdoch, is changing his father′s fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch′s corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger–than–life, colorful account of how one of the most powerful media lords on the planet leads his global corporation..
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