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The search: how Google and its rivals rewrote the rules...

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The Search is not exactly the corporate history of Google. At the book's outset, Battelle specifically indicates his desire to understand what he calls the cultural anthropology of search, and to analyze search engines' current role as the "database of our intentions"--the repository of humanity's curiosity, exploration, and expressed desires. Interesting though that beginning is, though, Battelle's story really picks up speed when he starts dishing inside scoop on the darling business story of the decade, Google. To Battelle's credit, though, he doesn't stop just with historical retrospective: the final part of his book focuses on the potential future directions of Google and its products' development. In what Battelle himself acknowledges might just be a "digital fantasy train", he describes the possibility that Google will become the centralizing platform for our entire lives and quotes one early employee on the weightiness of Google's potential impact.

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Availability

181103187

658.84 BAT s

Z. HANDIMAN

Available

Detail Information

Series Title

-

Call Number

658.84 BAT s

Publisher

London : Penguin Group., 2005

Collation

311p.; 24 cm.

Language

English

ISBN/ISSN

1-59184-088-0

Classification

658.84

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

E-COMMERCE, WEBSITES

Specific Detail Info

v

Statement of Responsibility

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Other version/related

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